Serving Tea and Traditions
In 2014, brewed the story of Tea Tradition, coloured in the hues of Jaipur. We turned a basic daily habit into a luxurious moment of comfort, warmth, and nostalgic conversation.
13+ Outlets & Growing
From a 200 sq. ft. tea spot in Rajapark to 24x7 highway hubs.
The Vision of Mr. Deepak Matolia
The thought "What is so basic yet misses the luxury of comfort and ambience?" led to the inception of Tea Tradition.
A vision of founder Mr. Deepak Matolia, Tea Tradition is a haven for tea lovers and snackeries alike. The ambience was meticulously crafted to usher guests into a mindful, joyful space.
Over the past decade, the cafe has witnessed millions of shared laughs and stories. Every downfall taught us to be stronger, brewing our experiences finer—just like how tea improves with time.
What Keeps Us Brewing
Infusing refreshment into every single visit.
Our Mission
Brew a lifetime experience for our customers by offering a variety of dine-in and takeaway options. Our mission is to go the extra mile by tailoring and enhancing the customer experience through our different formats.
Our Journey Through Years
Featuring authentic original outlet photographs directly from the teatradition.in archives.
Rajapark, Jaipur
Rajapark, Jaipur
Started our journey with our very first cafe in Rajapark. The space was over 200 sq. ft. and featured traditional Mudda-style sitting paired with outdoor seating. It quickly became a huge hit among tea lovers.
Central Park, Jaipur
Central Park, Jaipur
Expanded and introduced our first mobile food truck placed around Central Park and Statue Circle, Jaipur. Kept a quick limited menu emphasizing fresh kulhad chai on the go.
Kota, Rajasthan
Kota, Rajasthan
Expanded beyond Jaipur into Kota, Rajasthan. Occupied a 1500 sq. ft. outlet featuring both classic table-chair dining and traditional Muddi sitting.
Mansarovar, Jaipur
Mansarovar, Jaipur
Following the massive success of the first three outlets, launched our largest flagship cafe yet in Mansarovar, Jaipur, offering complete amenities and expansive seating.
C-Scheme, Jaipur
C-Scheme, Jaipur
Expanded in prime C-Scheme, Jaipur. One of our busiest cafes spanning two floors and introducing Tea Tradition's first open-air rooftop tea lounge.
Manipal University, Jaipur
Manipal University, Jaipur
Expanded into university campuses to cater to students. Manipal University students embraced our cafe, making it an instant campus hotspot.
Noida, Delhi NCR
Noida, Delhi NCR
Entered the National Capital Region with an 800 sq. ft. franchise in Noida. Gained immense media limelight, being named 8th place among must-visit cafes in NCR.
Lal Kothi, Jaipur
Lal Kothi, Jaipur
Opened our 8th outlet in Lal Kothi, Jaipur, featuring dual indoor and lush garden outdoor seating that created a massive buzz among students and families.
Modern Chowpatty, Jaipur
Modern Chowpatty, Jaipur
Launched two specialized kiosks at Modern Chowpatty—Tea Tradition Xpress & Desi Junction—catering to diverse quick-bite niches.
Neemrana Highway
Neemrana Highway
Our first ever highway hub opened at Neemrana on the Jaipur-Delhi Highway, operating 24*7 and serving thousands of highway travelers daily.
Malviya Nagar (Tibara Art Cafe)
Malviya Nagar (Tibara Art Cafe)
Created for art and nature lovers! Our 13th outlet, Tibara Art Cafe, features open-space garden seating, curated tea blends, and art exhibitions.
RIC, Jaipur
RIC, Jaipur
Expanded into Rajasthan International Centre (RIC), catering to conventions, international delegates, and art connoisseurs.
Our Leaders
Guided by experienced minds committed to excellence.
Deepak Matolia
The Vision Maker
A BHU alumnus of 1998 batch. Handled leading national brands like Philips, TataSky, and Reliance Retail before establishing successful Samsung & LG distribution networks.
Nimisha Matolia
Director of Tea Tradition
Steered the vision of the organization by handling space design planning, aesthetics, PR, and nurturing human resources as the key source of motivation for the teafe.
Ankit Khandelwal
Advisor
Marketing expert with strong grip on social media strategy and high expertise in designing, spearheading all connect points between the organization and customers.